Investing has become a very popular topic of conversation right now. There are a lot of people that are looking for ways to recover from the economic crash. If you have lost a lot of money in the past few years you may be scared about the risk that you will take when you invest your money in any type of investment. If you take the time to understand how to invest your money safely you will be much more likely to be comfortable with investments. The most common way that people invest their money is in the stock market. If you can understand some key concepts about the stock market you may be able to make your investments much more successful. First, you should be very wise about the companies you choose to invest in. Your money is something that you work hard for. There are a lot of companies that you can choose to invest in but just because a stock is expensive or because you like a company you should not blindly invest. There is a lot of research that goes into buying and selling drugs. There are a lot of different aspects of a company that you should look into before you invest your money. First, you should look at the income statement from the company. You should research the earnings growth of the company. This number is very important and for many people looking to invest this is the most important number. It is assumed that if the earnings of a company continue to be high these earnings will provide the dividends for the investors. It is important that you understand what a dividend is.This is, in part, how you will make money from your investment. A dividend is a portion of the money that a company earns.As a shareholder you become a part owner in that company. This ownership entitles you to part of the income that the company is bringing in.The amount of money that you get from the dividend is directly related to the number of shares that you hold. The more invested you are in the company the more your return will be.After you have looked at the earnings growth you should look at the revenue growth. Some people do not understand the importance of the revenue growth. The revenue growth is an important factor. This growth needs to be understood so that you can understand the depth of the earnings growth.You should also look at the tax abnormalities. If the taxes a company are paying less than 25 percent of tax then you should know that the company may be using tax loss carry-forwards. These earnings are then just a temporary booster instead of an accurate representation of how much money they are making. If a company is trying to hide something from the public you are going to want to know about it.You should also look at the shares outstanding. If there are a lot of shares outstanding you should be wary of the company.If nobody is interested in buying the stocks of a business there could be many reasons behind the lack of excitement about the stocks. All of the reasons for why people would stay away from a stock shed a negative light on a company.If a company is introducing a lot of new stocks you should be aware of the reasoning behind the release of the new stocks. If the company is growing and can support the extra stocks than they are not problematic.You should also look to see if the increase of spending is a good percentage of sales. This is especially important to consider if you are looking to invest in a technological company.All of this information can be gleaned from the income statement. After you have looked at the income statement you will want to look at the cash flow statement.The cash flow should be increasing and it should be large. If the cash flow is not meeting your expectations you should understand exactly why.After looking at the cash flow statement you should look at the balance sheet. The amount of debt that the company is in should be slim to none.The stock market is complicated and with some study you will be able to understand what companies you want to invest in. If this is a process that is too overwhelming you can hire a company to tell you what stocks you should invest in.