What's the point of having an "invisible" website?
A large number of Internet users still prefer to find a company (web URL) by using a search engine, as opposed to typing the full domain name (URL) address directly in the address bar. So what implications does this have on a business that has spent a large sum of money on offline advertising campaigns? It means that, as well as offline advertising, they will need to plan some kind of search engine promotion strategy, since they cannot guarantee being found by people that are looking for the business by the use of a search engine.
Web site visitors who are directed to your website by search engines like Google and yahoo tend to be a targeted audience, since they would have searched your market sector. But if you haven't implemented a search engine optimisation (SEO) strategy, it potentially means that your prospects can't find you and you cannot do business with them. It's fairly simple - if your website is not "visible" or is at the bottom of search engine rankings, it will not attract the same amount of visitors as would a website that is higher in search rankings.
One of the most important thing you can do to increase your web site traffic is to increase your search engine ranking, by implementing a Search Engine optimisation or SEO strategy. The position of your website on the first pages of a search is absolutely critical to your success.
Search engine optimisation has gained more popularity than ever before for obtaining online success. How will a website be found easily amongst billions of other web pages on the Internet? There maybe many searchers looking for the products or services of a business. Just having a great looking website does not mean that it will be found by prospective customers using search engines like yahoo or msn. All search engines have their own set of rules for determining which sites to show for search results. This means that to get a site shown high, it has to be designed correctly with SEO in mind.
Search engine optimisation must be a strong part of any serious online Internet marketing campaign. SEO is the fundamental component that drives hogher and directed traffic to a web site leading to better sales and a high ROI. Just deploying search engine optimisation and keyword-related advertising can be enough to drive up to 80 to 90 percent of your traffic to your site.
Search Engine Optimisation will help you:
Obtain higher r ank above your competition
I ncreased conversions
Give high Return On Investment
Increase your website traffic
Broaden market share
The key is to build a solid foundation for e-business success. To dominate your competition, you will need serious cutting-edge search engine optimisation. XEL Web Design UK can offer several cost-effective SEO services, from corporate-level solutions to packages for SME's who can't afford to miss out.
To thrive on the Internet you need to purposefully promote your web site with proven Search Engine marketing strategy. Your search result rankings can make or break an Internet business. Don't forget - the vast majority of searchers NEVER look past the FIRST PAGE of search results, so if your website is ranked down, your chances of being found are remote. Don't leave the success of your business to luck. XEL Web Design UK will make sure that your website is optimised for the major search engines, giving so that you can enjoy access to new potential customers searching for your products and services.
