XEL Web Design UK Promotion Campaigns

Research has shown that traffic from Search Engines provides the most relevant website visitors to your web site. A user who has found your web site by the use of search engines will be looking for key terms that are specific to your business. When site visitors type a key term or phrases into search engines such as Google, MSN, Yahoo etc. they will see a listing of web sites that assumingly provide products, services or information related to that key term or phrase. The job of a Search engine is to provide a listing of the most relevant web sites at the top of the search results. Search Engine Optimisation (SEO) is the practice of modifying invisible and visible website content in addition to link building from other relevant websites. The objective of the exercise is to obtain higher search results ranking among search engines

Maintenance

The search engine optimisation field forever changes and continuously evolves due to the nature of competition for search rankings and the fact that the engines themselves continuously update their listings databases, amend their listings algorithms, update themselves or combine with other major Internet portals. Our search engine optimisation team stay ahead of the SEO industry to be prepared to act for our customers at such times.

We will monitor your web site following the initial optimisation exercise. The Search Engine Optimisation and Key Term placement campaigns include continuous maintenance to make sure that your site maintains its high positioning once achieved. With future long term planning and continuous maintenance, we are happy to supply top search engine rankings for our customers.

Procedure

 

 

 

 

 

1. Keyword Analysis and Selection

The most well known mistake made in SEO is ignoring the most important phase: keyword/ phrase analysis and selection. Any company that does not perform a thorough keyword research and only attempts to gain rankings for the initial phrases provided is not providing much value to its customers. For instance, wwibhat's the point of focusing on " engines " if the target audience is really looking for " rebuilt petrol engines "? There is not much point in focusing on " sports " if the target market is more likely to look for " sports training videos ".

Often customers come to us with a list of 10 or 20 keywords and terms that they want to use to rank their website. Our Search Engine Optimisation process begins with an in-depth review of your website's target audience, which is normally based on an initial, example list of keywords/ phrases supplied to us by the customer.

2. Web Site Optimisation

Some elements of SEO like Meta Description, Title Tags, and domain URLs of web site pages are important, but Meta Keyword Tags, have recently been one of the most overrated element of Search Engine Optimisation. A lot more importance should be given to the actual keyword density and content on the web site page itself. The main art in obtaining high search engine rankings is in the way a website has been built.

Additionally, there is no replacement for good-targeted content relevant to your target audience. We add great value with our ability to analyse your content and re-write it to make it Search Engine friendly.

These are just some of the methods we use to obtain high rankings across the major search engines.

3. Visitor Tracking and Statistics

We a nalyse web site visitor traffic using our statistical tools to formulate a detailed report of website activity and to analyse trends for future optimisation. We analyse the strengths and weaknesses of the Search Engine Optimisation campaign. We give close attention to determine what SEO areas we need to focus our efforts on.

 

 

 

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