Search Engine Rankings - How does it work?
The major search engines like google, alltheweb, altavista, etc. use various methods to list websites in their search results. They use different pieces of information from your website when responding to web user searches. This is one of the reasons why search engine optimisation has become a specialist field and a long and hard process.
The leading search engines get thousands of web site submissions every day and they need to use complex web site ranking algorithms to qualify which websites are shown as the top search results for particular queries. The job of the search engineer is to ensure that web site pages are built and optimised in a strategic way and in accordance with the guidelines given by engines like google to achieve higher rankings. The idea generally is to use the state of the art techniques to achieve TOP rankings for specific keywords.
Search Engine Optimisation has become an exact science. To achieve and maintain top search results rankings requires a continuous and a labour intensive process. If you are contemplating giving SEO a try yourself then consider these proven facts:
For all the web pages submitted for registration to the search engines, only 16% will actually be indexed.
For all the websites that are indexed, 96% of them will be listed outside of the top two pages of the search results.
Here at XEL Web Design UK we go beyond relying on search engine optimisation software as the simple answer and focus on using the human skills learned over the years.
We work closely with our clients to choose the relevant keywords that you wish to be found under and then start building your web pages in accordance with the most effective web site optimisation techniques to achieve and maintain high rankings. We deploy the most current optimisation techniques to ensure that you are ahead of the rest.
We work continuously to ensure that the will help improve the ranking of your website by keeping up with the constantly changing search engine algorithms.
Our main goal is to significantly improve your Internet market reach and brand awareness to maximise the ROI on your Website. Contact us here and see hw we can get your website visible to the wider audience.
