Themes for site design
Selecting and finalizing a strong theme before starting the designing phase of any website is very essential. The theme should actually be developed depending on the services or products the business owner wishes to offer and it should also be decided based on the taste and requirement of the target audience. For instance, an educational website or a website facilitating online examinations should not be too colourful and flashy.
In general, all the websites have a basic structure which contains a Home page, About Us page, a page for listing the services or the products offered and a Contact Us page. This can rather be called the skeleton of the website using which as base even a complicated website can be built. The various categories under which all the websites fall are Training, K-12 Teaching, Higher Education, Corporate Intranet, Professional websites, E-Commerce, Magazines, News and General reference. These are just the main categories. Websites are normally developed for meeting the criterion for any of these categories and sometimes in combinations too.
Besides all these, the major consideration should be the requirement of the target clients. As the main purpose of having any website developed is to attract more visitors and eventually turning them into customers, the actual requirements and the needs of the customers should not be overlooked. Information on their requirement should be gathered based on the prediction of what they would exactly look for in a website like yours. The predictions made should be appropriate to the core, as inappropriate conclusions would drive away the visitors and might not interest them to stay any longer in the website.
A website can be called partially successful if it completely satisfies the mission of the website. But it is crucial to identify the mission in the first place. It can be framed with particular care. For instance, the mission of an educational website would be to display the information regarding a particular subject as the visitors visiting the page would be looking for that information only. Whereas, in the case of an e-cards gallery, the mission should be to have an attractive gallery sorted in an easy way to understand the format. In certain cases, a single website will have more than one mission. Let us consider the case of an ecommerce website which has two missions to accomplish. The first mission would be to have enough information about the website and the products for casual visitors so as to get their interest and make them stay longer. The other mission would be to have an easy to use search system for customers who visit the website to make some online purchase.
Once the theme of the website has been formed clearly, the developmental phase can be started without any further delay. At XEL Web Design, we analyze each and every project that we take up before starting the design work. This is followed as a procedure in order to confirm that the theme is clear for the website. If there should be any confusion regarding the same, we never hesitate to confirm it with our clients before we start the work. As experienced developers, we would be more than happy to suggest themes for our clients.
